HELLO
I'M
RJ

Creative Director & Brand Designer building high-growth visual systems.

From executing high-stakes visual identities for ASUS, Zocdoc, and HelloFresh to directing remote teams, I turn complex ideas into high-impact narratives that drive both beauty and performance.

I lead the creative vision behind Snowfall Summit, scaling the channel to over 200 million views and 800,000 subscribers through a relentless focus on quality.

My work

My Youtube Channel

My love for animation is what started everything. It grew into Snowfall Summit, where I lead the creative direction end to end, shaping each video from idea to final cut. I handle graphic design, editing, and production decisions, direct teams and freelancers, and translate brand briefs into stories that actually feel fun to watch.

800,000+ SUBSCRIBERS

200,000,000+ CHANNEL VIEWS

WATCH NOW

Over the years, I've partnered with brands and
delivered campaigns that have driven millions
of views through a mix of high-energy
animation and smart storytelling.

Personal Projects

I helped my mom launch her beauty salon in 2024 by designing key brand materials including the exterior sign logo, business cards, service menu, window decals, and flyers.

Main logo