Paperlike: Animated Branded Integration & Campaign Assets

Paperlike partnered with my YouTube channel, Snowfall Summit, for a campaign focused on digital drawing on the iPad.
I created the promotional artwork and the in-video branded segment for the collaboration.

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What I did:

1. Designed the hero promotional poster, using paper textures, hand-drawn line elements, and a tilted iPad compositionto highlight the "Make your iPad feel like paper" message.
2. Combined clean typography with sketch-style background art to connect digital tools with a traditional drawing feel.
3. Built and edited the sponsored segment in the video so the visuals and messaging matched the look of the poster and the overall art-focused theme of the episode.

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